Christine Ohuruogu launches Lycamobile British Ethnic Diversity Sports Awards in Black History Month

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08 October 2015 – The second annual Lycamobile British Ethnic Diversity Sports Awards (BEDSAs) will be launched today by former Olympic and World 400m Champion, Christine Ohuruogu MBE. Unveiled during Black History Month, the BEDSA awards are designed to recognise and celebrate the contribution of Black, Asian and Minority Ethnic (BAME) sports stars.

 

Today sees the launch of the official BEDSA website, and the opening of award categories to accept nominations from the public. The BEDSA launch event will take place at the SportsDock, University of East London, which encourages young people to take part in sports legacy activities and is supported by BEDSA and Sporting Equals. All proceeds from the awards will go to a BEDSA Awards legacy programme, which will support these rising stars, as well as increasing participation in sports.

 

Christine Ohuruogu, said: “It’s great the BEDSAs are back. Events like this are vital to increasing diversity in sport and highlighting the talent out there. It is about making young people believe and push themselves to achieve.”

 

Following the public vote, three nominations will be shortlisted by an independent committee formed of former athletes and sports partners including Sport England, UK Sport and Youth Sport Trust. Last year’s inaugural awards saw the cricketer Moeen Ali, gymnast Becky Downie and footballer Chris Powell receive awards in celebration of their sporting achievements.

 

There will also be a special ‘Lifetime Achievement’ award presented at the BEDSAs which will recognise a top-class athlete involved in extraordinary social responsibility work for vulnerable and disadvantaged groups through sport.

 

Sponsored by Lycamobile and founded by Sporting Equals, the awards ceremony will be held at the J.W Marriott Grosvenor House, Park Lane, London on Saturday 6th February 2016 and will bring together sporting celebrities, grassroots sport and sporting organisations.

 

Sporting Equals Chief Executive Arun Kang, said: “October is an opportune time to launch such prestigious awards; it is Black History Month, and we want to acknowledge the contributions made in sport by Black, Asian and Minority Ethnic people from Britain. BEDSA’s are all about recognising the great achievements by BAME communities locally, nationally and internationally but also inspiring the next generation to take part in sport at their chosen level.”

 

Subaskaran Allirajah, the Lycamobile chairman, said: “The BEDSAs rightly celebrate the huge sporting achievements of British ethnic minorities in the UK, whilst encouraging more of the next generation to achieve the same and more. It’s a great celebration that we’re proud to be a part of for the second year, so much so that we’ve put our name to it – good luck to all nominees for the Lycamobile Lifetime Achievement Award!”

 

For more information or to reserve a table for the BEDSAs please visit the official awards website www.bedsa.co.uk or call 0121 777 1375.

 

ENDS

Notes to Editors

BEDSA AIMS

 

  • Celebrate sporting excellence within BME communities.
  • Drive change in sector – more role models from more communities in more sports
  • Increase BME participation across sport
  • Reward sporting achievement.
  • Stimulate interest in sports and unearth talent.
  • Recognise luminaries in sport on and off the field of play.
  • Inspire the next generation of ‘Future Champions”

 

Sporting Equals

  • Sporting Equals is the only national organisation working to increase ethnic diversity across sport and physical activity.
  • The not-for profit organisation targets black and minority ethnic communities across England reaching some of the most disadvantaged communities.
  • Sporting Equals has a strong national network of delivery partners on the ground, reaching the heart of black and minority ethnic communities.
  • Sporting Equals has partnership agreements and affiliations with leading sports governing bodies and is tasked with bringing the two networks together to:
  • Increase participation
  • Open up a vast new pool of talent for sport in the UK
  • Offer opportunities for talented sportsmen and women
  • Change out-dated attitudes and assumptions
  • Enable BME communities to access sports and fitness facilities
  • Share the social, personal and health benefits of an active life more widely

 

For further information about Sporting Equals, please visit the website: www.sportingequals.org.uk

 

About Lycamobile

Lycamobile’s mission is to connect friends and family around the world. As the world’s biggest international mobile virtual network operator (MVNO), Lycamobile provides low-cost, high-quality data and voice services to over 14m customers across 19 countries. It is now expanding to offer a broad range of financial and travel services, including Lycamoney and Lycafly, that help people stay in touch across borders. Founded in 2006 and with a turnover of €1.5bn in 2014, Lycamobile continues to grow rapidly and now welcomes a new customer to its family every two seconds.

 

Lycamobile is available in: Australia, Austria, Belgium, Denmark, France, Germany, Hong Kong, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, the UK and the USA.